Hi, I'm Naomi. 

Thanks for checking out The Cool To Be Kind Project. 


In 2015 after a devastating infertility journey, I had to have a fully hysterectomy. My dream of becoming a Mum was quickly extinguished. 

We can all identify worst moments in our lives. My surgeon delivered the news to me in such a wonderful way "Naomi, we took your uterus." She walked off.


Devastated doesn't begin to cut it. Coping with surgically induced menopause pain and infection was enough. I was angry and sad for years and did all I could do to avoid going out or having to be around children.  I even had friends who were scared to tell her they were pregnant.


I knew in my heart that being a Mum (or not being a Mum) had to define who I was as a person and knew that I could still make a difference.


After seeing a teenager knock an elderly lady over in the shops and didn't stop to see if she was okay, I decided to challenge people in my hometown of Perth in the lead-up to Christmas 2017.  

I created little kindness cards asking people if they would be willing to do something kind. I hid these business card sized prompts in various places - in magazines, shops, in playgrounds and even in the menu in my seat pocket on a Virgin flight from Perth to Adelaide. 

I had no expectation of response and decided to keep my little challenge a secret. Then the responses started to come in and from 50 cards, I received 32 amazing and selfless acts of kindness. You can read about them all here.

Some of my favourites:

  • The gentleman who had his Christmas lunch money refunded so he could take a homeless man out to a nice restaurant for lunch. 

  • The kid who washed his Mum's car without her asking and I quote, "she was stoked!"

  • The local shop owner who took it upon herself to help one of her customers whose wife passed away by taking a rose to his house and helping him plant it in the garden. 

  • I decided not just to smile at people but to say hello and ask how they were. 

The responses were all I needed to officially launch The Cool To Be Kind Project as a global social enterprise. I love how being kind has given people a platform to be conscious of their actions and to be aware of the feelings of others.

I often struggle how it takes being prompted to inspire kindness but I am more than happy to be the driving force behind instilling more kindness in the world, if it's what people need.


I want people to know that we all have the opportunity to build our best lives. Life is continually responding to us because what we experience is a clear depiction of how we feel and what we feed to our minds. I don't believe in coincidences, believing instead that everything happens for a reason. This belief reminds me that I am solely responsible of my own life. Whatever happens, I will learn and I will thrive! 

There is no such thing as "failure", after all, one step back is definitely two steps forward. In a world filled with endless opportunities I try to resist the belief that our dreams are not achievable. They are, but maybe not in the way we would expect. 

I can confidently say I no longer sit around waiting for happiness to find me, and make sure that as many people each day are on the receiving end of kindness. 


So pay for someone else's coffee, smile, take the time to ask how they are. ​

Kindness starts with me................ and you!

Naomi xo

​If you or anyone you know is navigating the devastating infertility journey and needs support, please get in touch with me here (this email goes directly to me and anything mentioned is done so in confidence). 


18 JULY 2018

'What my doctor told me made me wish I'd cancelled my appointment and didn't know the truth.'


1 AUGUST 2019

'Kindness is my key to survival and making life beautiful again'


7 MAY 2020

'What would you do if you woke up tomorrow and couldn't move? How I survived Guillain Barre Syndrome.'

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© 2020 by The Cool To Be Kind Project

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