Kindness is free but not given freely.

The Cool To Be Kind Project is changing that!

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52 weeks of Kindness Challenge

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A part of a global movement

Hide kindness cards, or pass them on, you choose...

Get Yours



In a nutshell, this initiative began at the end of 2017 when I hid 50 kindness cards in random places, hoping the finder would be encouraged to do something kind for another person. I had no expectation of response which made the 32 emails I did receive so much sweeter.

Please use the website, Facebook and Instagram to share your thoughts, ideas and kind acts. It’s a collective effort. One person cannot change the world but we can change the world for one person.

Love + kindness,

Naomi xo

Leave a Kindness Card

With no expectation of response, leave a kindness card in random places as you travel around each day. Challenge yourself, hide a card or pass it on, whatever you choose.

A portion of the proceeds from every pack will be donated to a worthy cause.

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